This this is cool. But if you're an "in the box" person, meaning you do most of your stuff in the computer, I'd recommend you to keep going with your plugins.
Ok it's fun being tactile but I think there's not much you CAN'T do with a nice plugin like Serum or Pigments. So this is more like a nice addition but it won't bring THAT much new to the table.
However, it sounds good. And the tactical aspect is nice. I would probably use it more if I was dawless or "less in the DAW".
Built like a tank, like I would expect from Novation.